22-Year-Old Entrepreneur Strikes Gold on Shark Tank India: The Inspiring Journey of Polish Me Pretty
Shark Tank India Season 3 has been a platform not just for established businesses but also for emerging startups that captivate the audience and judges alike. Among the standout stories from the season is that of Anoushka Rele a 22-year-old entrepreneur from Pune, who founded Polish Me Pretty a nail extension brand. Anoushka’s journey is remarkable starting her entrepreneurial ventures at 14 and facing the ups and downs of startup life early on. Despite previous setbacks, her latest venture caught the eye of Peyush Bansal the CEO and co-founder of Lenskart, leading to a successful deal on Shark Tank India.
The Journey of Anoushka Rele and Polish Me Pretty
Anoushka launched Polish Me Pretty in June 2022 right after her graduation with a vision to revolutionize the manicure pedicure scene for Gen Z. The brand offers over 200 shades of nail colors and customized nail art services emphasizing sustainability with reusable products. Anoushka’s entrepreneurial spirit was nurtured through various ventures from a cupcake van business with her mother to managing social media sales platforms. Her resilience and innovative approach led her to start Polish Me Pretty with her savings, earned from flipping limited edition Nike sneakers.
Innovative Business Model and Market Impact
Polish Me Pretty aims to fill a gap in the market with its handcrafted nails which are superior in quality and durability compared to machine-made alternatives. Anoushka’s dedication to her brand is evident in her marketing efforts securing platforms on BlinkIt and Zepto after persistent outreach. With the Indian nail market valued at approximately Rs 9000 crore Polish Me Pretty targets significant revenue growth offering products at accessible price points.
A Deal That Marks Success
Anoushka’s pitch on Shark Tank India was for Rs 25 lakh in exchange for 25% equity. While Vineeta Singh of Sugar Cosmetics offered Rs 51 lakh for 51% equity Anoushka chose to accept Peyush Bansal’s offer which matched her initial ask. This deal not only signifies a milestone for Polish Me Pretty but also highlights the potential of young entrepreneurs in India’s startup ecosystem.
Anoushka Rele’s story on Shark Tank India Season 3 is a testament to the power of perseverance, innovation, and the support of family in the entrepreneurial journey. It’s a narrative that inspires and encourages young entrepreneurs to pursue their dreams despite the challenges they may face.